With the growing popularity of online solutions and social media opportunities, the golf industry is in the midst of a technology transformation. Golf consumers are now interfacing with the business of golf without engaging directly with a specific contact or agent of a golf company. Websites and Social Media channels are the new "store window" to any business and the business of golf is no exception. From tee times to golf equipment, traditional services once found at the local golf shop can now be researched, reviewed and even purchased online. While golf consumers are educating themselves on the versatility of these growing online services, many golf course operators, golf instructors and golf industry professionals lag behind. At SFGolfAdvisor.com, we assist golf industry professionals with edcuation on golf technology platforms, golf technology companies, and golf technology marketing solutions to better engage with their golfing consumers.